B&O PLAY COOKIE POLICY

We use cookies

We use cookies on our websites. Cookies are small data files that your browser places on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.

Why we use cookies

We use cookies in order to remember your choices, to give you a better user experience by improving our web sites and for providing content more accurately suited to your needs.

This means we use cookies in order to remember:

  • Your browser settings, such as the type of browser you use and what plug-ins you have installed. This keeps us from bothering you every time you enter the site in order to make sure that you have the necessary equipment to play a game or download information from our sites. It also allows us to know how many people are using certain types of software, so that we can adjust our site to provide the best browsing experience for every visitor.
  • Your language and region choice. This means that if you have once chosen English as a language this is the default language that will be using when you revisits us
  • Your shopping cart and shopping options.
  • What products you view and buy on www.beoplay.com so we can provide you with suggestions 
  • What products and gallery entries you have rated and the rating you have given
  • The last time we asked you to participate in a survey and whether you answered it so we do not prompt you too often
  • Your movement on and usage of our sites. We do not collect personal data as part of this. We collect statistical data so we can optimize our site.
  • Recently used data - to improve performance. In case we store personal data in a cookie, the information will be encrypted and thus safe.

Some cookies last until you close your browser, others are stored for longer. Our maximum cookie age is 12 month.  

Third Parties

We use third party companies as suppliers for some of our functions. Their use of the data is controlled by our contract with them and they are only allowed to use the data strictly for the purpose we have stated.

B&O PLAY use Remarketing with Google Analytics to advertise online.

Third-party vendors, including Google, show Beoplay ads on sites across the Internet.

B&O PLAY and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to the Beoplay website.

The following lists what we use cookies for and the companies providing the function.

 
Function Company

Website tracking

Google Inc. (Analytics), KissInsights, Piwik Analytics

Advertising

Adform, MediaMath

Remarketing

Google Inc.

Analytics

Sitecore

User behavior between each session on website

Sitecore, Visual Website Optimizer


Want to get rid of cookies

Most browsers automatically accept cookies. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies. Some browsers provide a mode where cookies are always deleted after a visit. This is called InPrivate in Internet Explorer version 8 and newer; Incognito in Google Chrome version 10 and newer; Private Browsing in Firefox version 3.5 and newer; Private Browsing in Safari version 2 and newer and Private Browsing in Opera version 10.5 and newer.

The exact instructions for this can be found in the manual for your browser. You can delete cookies already on your computer or device at any time. If you choose not to accept cookies at all, you can still visit our website, however we cannot guarantee an optimum experience without cookies.  

We respect your privacy. Read the full Privacy Policy here.